AI Insights · Timothy · April 2023
Top 5 Delivered Meal Kits and Specialty Foods Apps on iOS in the US for Q1 2023
In Q1 2023, the top meal kit and specialty food apps on iOS in the US showed varied trends in downloads and active users. Sensor Tower provides deeper insights into these trends.
Throughout the first quarter of 2023, the performance of the top five delivered meal kits and specialty foods applications on iOS in the United States showcased interesting trends in both downloads and active user metrics.
HelloFresh: Meal Kit Delivery had a notable start with weekly downloads peaking at approximately 71K in the first week of January. However, there was a gradual decline, ending the quarter with around 31K downloads. The app's weekly active users fluctuated slightly, starting at 510K and reaching a high of approximately 572K mid-March, before settling back to around 534K by the end of March.
Factor_ Prepared Meal Delivery saw a steady number of weekly downloads, beginning at 23K and peaking at nearly 38K in early January. The downloads then gradually decreased to around 22K by the end of the quarter. The app's active user base showed a consistent increase, starting at 113K and peaking at approximately 170K in early March, before a minor decrease towards the end of the quarter.
Vivino: Buy the Right Wine experienced a varied download trend, peaking at around 19K in late December and then decreasing to approximately 12K by the end of March. The weekly active users saw a decline from 84K at the start of the quarter to around 50K towards the end, with some fluctuations in between.
EveryPlate: Cooking Simplified had a strong start with downloads peaking at 21K in mid-January. This number gradually decreased to around 9K by the end of March. The app's active users also fluctuated, beginning at 152K and peaking at approximately 174K in early January, before settling at 157K towards the end of the quarter.
Home Chef: Meal Kit Delivery showed a steady trend in downloads, starting at 6K and peaking at approximately 14K in mid-January. The downloads then tapered off to around 7K by the end of March. The app's active users started at 136K, peaking at 152K in early January, and then slightly decreased to approximately 132K by the end of the quarter.
These insights into the performance of the top meal kit and specialty food apps on iOS in the US for Q1 2023 are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.
